- Ube is available in most US metro areas via Filipino bakeries, Asian grocery stores (H Mart, 99 Ranch, Seafood City), major chains (Trader Joe's, Whole Foods), and cafes serving ube lattes and desserts.
- For fresh or frozen ube yam, check Filipino groceries first, then H Mart's frozen section.
- For ube powder — the most versatile form for cooking and lattes — your best bet is online: we ship real organic ube powder to all 50 states.
- Ube lattes are widest in California, Hawai'i, New York, Texas, and Washington — but specialty cafes in smaller cities now carry them too.
Ube used to be a "you have to know a Filipino aunt" ingredient in the US. Not anymore. If you're searching "ube near me," odds are something ube is closer than you think — a bakery with crinkle cookies, a cafe pouring purple lattes, a freezer aisle with ube ice cream, or an Asian grocery with frozen ube halaya. Here's how to find all of it.
Where to Find Ube: 6 Main Sources
1. Filipino Bakeries and Restaurants
Your highest-quality, most authentic source. Almost every Filipino bakery carries multiple ube products: ube cakes, ube halaya, ube crinkles, ube ensaymada, ube bread rolls, and often fresh ube halaya in jars or tubs. Restaurants serve ube desserts and sometimes ube pandesal for breakfast.
Well-known US chains to try:
- Red Ribbon Bakeshop — 40+ US locations (California, Nevada, Texas, Washington, Virginia, Illinois, Hawaii)
- Goldilocks — 30+ locations across California, Nevada, Washington, Illinois, Virginia, New Jersey
- Valerio's Tropical Bake Shop — California (Torrance, Panorama City, Cerritos, more)
- Kora NYC — New York City (ube mochi donuts)
- The Purple Corner — Los Angeles/Monterey Park
Many Filipino-American home bakers also sell ube products through local Filipino community Facebook groups.
2. Asian Grocery Stores
Frozen and pantry ube. For fresh ube yam, frozen grated ube, ube halaya, ube ice cream, and ube-flavored snacks, these chains are where to look:
- Seafood City / Island Pacific — Filipino-focused, widest ube selection
- H Mart — Korean chain, increasingly stocks ube products
- 99 Ranch Market — California/Texas, pan-Asian
- Patel Brothers — some locations carry frozen ube
- Mitsuwa / Marukai — Japanese, often has ube ice cream (Magnolia brand)
3. Mainstream US Grocery Chains
You'd be surprised how many major US chains now carry at least one ube product:
- Trader Joe's — seasonal ube ice cream (comes and goes), ube mochi (rotational)
- Whole Foods — frozen purple yam chunks (Asian section), Third Culture Bakery ube butter mochi muffin (West Coast)
- Costco — bulk ube halaya (rotational; check Filipino-heavy locations)
- Walmart — some locations carry McCormick ube extract and Ramar frozen ube halaya
- Target — limited but growing; ube mochi ice cream brands like My/Mo appear seasonally
4. Coffee Shops and Cafes (Ube Lattes, Ube Drinks)
The ube latte is the gateway drink. Chains and independents now offering it:
- Chatime, Kung Fu Tea, Boba Guys — ube milk tea / ube boba
- Philz Coffee — occasional ube latte specials (West Coast)
- Starbucks Reserve — ube latte tested seasonally (read our Starbucks ube latte guide)
- Local specialty cafes — ube lattes are a common seasonal feature in independent coffee shops from LA to Brooklyn
- Filipino-owned cafes — the most authentic ube lattes use real ube halaya or ube powder, not just syrup
5. Filipino Restaurants (For Desserts)
Order the halo-halo. Nearly every Filipino restaurant serves halo-halo — a shaved-ice dessert topped with ube halaya among many other ingredients — plus standalone ube desserts like leche flan with ube, ube pandan roll, or ube sundae. Jollibee's Halo-Halo is a reliable entry point (Jollibee has 80+ US locations).
6. Online (Where Powder and Shelf-Stable Products Ship Easy)
For fresh products, local is best. For ube powder, ube extract, and pantry items — online beats local every time. Benefits: consistent quality, fresher inventory (no warehouse waiting), direct shipping to any state.
We ship organic ube powder (100% real Philippine purple yam, no dye) to all 50 states. Amazon stocks multiple ube powder and extract brands but quality varies dramatically. Filipino-focused sites like Sarap Now and Ramar also ship ube products nationwide.
Ube by US City: Where It's Easiest to Find
| Region | Availability | Best Bets |
|---|---|---|
| Los Angeles / San Diego | Excellent | Valerio's, Red Ribbon, Seafood City, Mochinut, Third Culture |
| San Francisco Bay Area | Excellent | Third Culture Bakery, Kora Bakery, Seafood City (Daly City, Vallejo) |
| Las Vegas | Excellent | Red Ribbon, Seafood City, multiple Filipino restaurants |
| New York / New Jersey | Strong | Kora NYC, Goldilocks Jersey City, H Mart |
| Honolulu | Excellent (baseline) | Any bakery, any grocery — ube is mainstream |
| Seattle | Strong | Goldilocks, Seafood City (Tukwila), Uwajimaya |
| Houston / Dallas | Good | H Mart, Seafood City, several Mochinuts |
| Chicago | Good | Kasama Bakery, H Mart, Uncle Mike's |
| Atlanta / Miami / Phoenix | Moderate | Asian supermarkets, Mochinut, online for powder |
| Smaller cities / rural | Limited | Online ordering is the reliable route |
If You Can't Find Ube Locally
The single best backup plan: order ube powder online. From it, you can make nearly every ube product on the menu above:
- Ube latte — whisk 2 tsp powder into steamed milk + sugar. See our ube latte recipe.
- Ube halaya — the Filipino purple yam jam. Our ube halaya recipe uses just powder, condensed milk, and coconut milk.
- Ube ice cream — see homemade ube ice cream.
- Ube pancakes, cookies, cake, mochi, cheesecake, boba, brownies, crinkles — all achievable from a single pouch of powder.
A 4-ounce pouch makes 40+ cups of ube latte or 10+ batches of baked goods — which works out to a fraction of what you'd spend on individual bakery orders.
Frequently Asked Questions
Does Trader Joe's sell ube?
Does Whole Foods carry ube?
Can I get ube at Starbucks?
Where's the best place to buy ube powder online?
Is ube the same as taro?
Our organic ube powder ships to all 50 states — so you can make real ube lattes, desserts, and halaya wherever you live, without a Filipino bakery next door.
Order Organic Ube Powder →
