Our Story

How It All Started

Our Story

Our journey began as a husband and wife, simply looking for ube for our own personal use.

We were drawn to ube because of its many traditionally recognized benefits and its naturally vibrant character. But as we searched, we quickly realized something was not right. Many products on the market claimed to be ube powder, yet were heavily processed, blended with other ingredients, or colored artificially to mimic ube’s natural hue.

We could not find what we were looking for, so we decided to create it ourselves.

That decision led us straight to the source. We partnered directly with farmers in the Philippines, where ube has been cultivated for generations. By working closely with them, we were able to produce 100% pure ube powder, made without colorants, additives, or fillers. Just real ube as it is meant to be.

Why Our Shipping Takes Longer

From the beginning, freshness and authenticity mattered more to us than speed.

We don’t mass-produce or pre-pack inventory. Instead, when an order is placed, we source and prepare the product directly with our farming partners. This ensures that what you receive is as fresh and high-quality as possible.

Because of this approach, shipping typically takes 10–15 days. While it requires a bit more patience, it allows us to maintain the integrity of the product and stay true to our standards.

Growing Beyond Ube: Introducing Earth Bae

As our community grew, so did the conversations. Many customers asked whether we could apply the same sourcing philosophy to other functional ingredients they were incorporating into their daily routines.

Using the same careful approach, we searched for authentic Himalayan shilajit, responsibly harvested and selected for purity and quality. From there, we developed our own formula blending shilajit with functional mushrooms, ashwagandha, and premium instant coffee.

This is how Earth Bae was born. A modern, balanced instant coffee ritual created with the same values that shaped our ube: authenticity, intention, and quality.

Our Commitment

• Real ingredients, no shortcuts
• Direct relationships with trusted suppliers
• Quality over convenience
• Thoughtful growth driven by our community

We’re not a big corporation. We’re a husband-and-wife team building products we believe in the same ones we use ourselves.

Thank you for being part of our journey.