About Us
How It All Started
Our Story
Our journey began as a husband and wife, simply looking for ube for our own personal use.
We were drawn to ube because of its many traditionally recognized benefits and its naturally vibrant character. But as we searched, we quickly realized something was not right. Many products on the market claimed to be ube powder, yet were heavily processed, blended with other ingredients, or colored artificially to mimic ube’s natural hue.
We could not find what we were looking for, so we decided to create it ourselves.
That decision led us straight to the source. We partnered directly with farmers in the Philippines, where ube has been cultivated for generations. By working closely with them, we were able to produce 100% pure ube powder, made without colorants, additives, or fillers. Just real ube as it is meant to be.
Our Process
From the beginning, freshness and authenticity mattered more to us than speed.
We don’t mass-produce or pre-pack inventory. Instead, when an order is placed, we source and prepare the product directly with our farming partners. This ensures that what you receive is as fresh and high-quality as possible.
Because of this approach, shipping takes up to 7 days. While it requires a bit more patience, it allows us to maintain the integrity of the product and stay true to our standards.
From Filipino Soil to Your Kitchen
Every jar of Ube Bae begins with the hands of Filipino farmers — families who have cultivated Dioscorea alata (purple yam) in the rich volcanic highlands of the Philippines for generations.
We work directly with small family farms, not middlemen. That means fair prices for the farmers who grow our organic ube, and the freshest, most vibrant purple yam powder for you. No pesticides, no chemical fertilizers — just fertile volcanic soil, tropical rain, and generations of farming expertise.
Our ube is harvested by hand at peak ripeness, then slowly dried at low temperatures to preserve its natural antioxidants, dietary fiber, and that signature deep purple color. Nothing is added. Nothing is lost.
We believe the best organic ube powder should be traceable, ethical, and good for everyone it touches — from the Filipino farming communities who grow it to the kitchens where it becomes something magical.
What We Stand For
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Natural Goodness
100% real ingredients, no artificial colors.
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Community First
Inspired by Filipino roots, shared with the world.
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Everyday Joy
Making recipes fun, vibrant, and delicious.
Growing Beyond Ube: Introducing Earth Bae
As our community grew, so did the conversations. Many customers asked whether we could apply the same sourcing philosophy to other functional ingredients they were incorporating into their daily routines.
Using the same careful approach, we searched for authentic Himalayan shilajit, responsibly harvested and selected for purity and quality. From there, we developed our own formula blending shilajit with functional mushrooms, ashwagandha, and premium instant coffee.
This is how Earth Bae was born. A modern, balanced instant coffee ritual created with the same values that shaped our ube: authenticity, intention, and quality.
Our Commitment
- Real ingredients, no shortcuts
- Direct relationships with trusted suppliers
- Quality over convenience
- Thoughtful growth driven by our community
We’re not a big corporation. We’re a husband-and-wife team building products we believe in the same ones we use ourselves.
Thank you for being part of our journey.
Our Journey
- 2022 — Idea sparked by a love for Ube desserts.
- 2023 — First Ube powder product launched online.
- 2024 — Expanded into international kitchens & coffee shops.
- 2025 — Today, a growing family of Ube lovers around the world.
Magic?
Taste the Magic of Purple – Organic Ube Powder
Experience the rich, velvety flavor of ube in every sip and bite. A natural superfood that blends health and indulgence, perfect for lattes, smoothies, and desserts.
Save 10% On Ube Bae Powder
Fuel your body and brighten your day with Ube Bae, the naturally purple superfood packed with nutrients your body loves. Made from 100% pure ube, this colorful powder isn’t just beautiful – it’s loaded with powerful health benefits that make it a smarter, tastier choice for your daily routine.
Rich in antioxidants and vitamins A & C, Ube Bae helps protect your body against stress while supporting a healthy immune system. Its high fiber content and slow-release carbs keep you energized for longer without the caffeine crash. Plus, it’s gluten-free, vegan-friendly, and contains no added sugar – making it perfect for every lifestyle.
✨ Make Ube Bae your new daily ritual – a blend of taste, wellness, and happiness in every cup.
- Rich in Antioxidants – Helps combat stress & protect wellness
- Packed with Vitamins A & C – Boosts immunity & skin health
- High in Fiber – Supports smooth digestion
- Slow-release Carbs – Provides steady, lasting energy
- Gluten-Free & Vegan – Perfect for every lifestyle
- No Added Sugar – Pure, clean, and guilt-free indulgence
Turn Your Morning Into a Ritual
Discover the power of purple with our Organic Ube Powder
– a deliciously creamy, nutrient-packed superfood that
turns ordinary mornings into a joyful ritual. Rich in
antioxidants, 100% natural, and completely plant-based, it
supports stress-free mornings, sustained energy, and
overall wellness. With its unique flavor and vibrant color,
every sip inspires happiness while fueling your body with
goodness – all without additives or compromises.
Organic Ube Powder – Taste the Magic of Purple
Experience the velvety sweetness of ube in every sip and
dessert. Pure, natural, and full of flavor.
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